Post by anamika371 on Jan 13, 2024 4:42:11 GMT
Good! When your Google ads aren’t showing and you need to optimize, relevance is the name of the game.) Hopefully, this sheds some additional light on my previous recommendations regarding ad group structure. Within a given ad group, you should have more keywords than ads. If you’ve ensured that these keywords are closely related to one another, it’ll be infinitely easier to incorporate them into your copy. : If you housed the keywords “dog food” and “10 foot dog leash” within the same ad group.
It would be pretty tough to write copy that incorporates both of those, right? By Email Marketing List contrast, if you housed the keywords “dog food” and “dog snacks” within the same ad group, you’d be in great shape. The bottom line: Your Google ads may not be showing simply because your copy isn’t keyword-focused enough. 10. Your landing page isn’t relevant When judging whether you deserve to rank highly in the paid search results, Google doesn’t simply look at the relevance of your ad copy—it also looks at the relevance of.
Your landing page. Essentially, if your landing page fails to help users do what they need to do—as signified by the intent behind their search queries—you’ll do poorly in the ad auction. Here’s what that means for you: You need to look closely at each of the keywords you’re targeting with your Google ads. Think about the users whose queries are triggering these keywords. What are they struggling with? What are they trying to accomplish.
It would be pretty tough to write copy that incorporates both of those, right? By Email Marketing List contrast, if you housed the keywords “dog food” and “dog snacks” within the same ad group, you’d be in great shape. The bottom line: Your Google ads may not be showing simply because your copy isn’t keyword-focused enough. 10. Your landing page isn’t relevant When judging whether you deserve to rank highly in the paid search results, Google doesn’t simply look at the relevance of your ad copy—it also looks at the relevance of.
Your landing page. Essentially, if your landing page fails to help users do what they need to do—as signified by the intent behind their search queries—you’ll do poorly in the ad auction. Here’s what that means for you: You need to look closely at each of the keywords you’re targeting with your Google ads. Think about the users whose queries are triggering these keywords. What are they struggling with? What are they trying to accomplish.