Post by account_disabled on Mar 14, 2024 5:29:25 GMT
We're almost there now, very little left and then it will be Christmas. While we wait for the last days that separate us from this event to pass, we at Pop Up Magazine continue the story of the 2016 Christmas commercials . This time, however, we want to tell you (before diving headlong into the commercials selected for this week) about another trend that is characterizing this Christmas, together with those we told you about last week. Mobile and its difficulty in generating engagement under the tree. We talked a lot about the fortunes of mobile marketing and how much it has grown and improved over time, making the most of the wave of success that mobile as such was and is still experiencing.
We know well how much it has now far surpassed any other existing touchpoint. Despite Find Your Phone Number all this, however, there is something that is making life particularly difficult for mobile marketers. Marketingweek reports some pretty clear numbers regarding the engagement generated by mobile marketing in relation to Christmas advertising. Data from TubeMogul speak of 44% of mobile users, practically all those who usually connect to the Internet today, who admitted not having seen even one Christmas mobile advert, to the detriment of the almost £5.6 billion used as an investment for the Christmas season by companies in the UK. Of the entire world population that has access to the Internet, only 30% are among those who watched the commercials using mobile.
After questioning 3,200 mobile phone users in the United Kingdom, it emerged that the majority of people watch Christmas adverts on TV, the share is in fact around 55% and only 14% do so via mobile, which is a few people ahead of the now disused good old desktop which stands at 13%. Apparently " Watching Christmas adverts on mobile is not nice ", this is the comment of the users listened to on the topic. This is truly paradoxical but the trend is confirmed by the data relating to the time spent on mobile by users: according to eMarketer statistics , consumers currently spend approximately 2 hours and 40 minutes a day on their mobile phones for unrelated reasons. voices, while they spend around 3 hours and six minutes in front of the TV for the same type of activity.
We know well how much it has now far surpassed any other existing touchpoint. Despite Find Your Phone Number all this, however, there is something that is making life particularly difficult for mobile marketers. Marketingweek reports some pretty clear numbers regarding the engagement generated by mobile marketing in relation to Christmas advertising. Data from TubeMogul speak of 44% of mobile users, practically all those who usually connect to the Internet today, who admitted not having seen even one Christmas mobile advert, to the detriment of the almost £5.6 billion used as an investment for the Christmas season by companies in the UK. Of the entire world population that has access to the Internet, only 30% are among those who watched the commercials using mobile.
After questioning 3,200 mobile phone users in the United Kingdom, it emerged that the majority of people watch Christmas adverts on TV, the share is in fact around 55% and only 14% do so via mobile, which is a few people ahead of the now disused good old desktop which stands at 13%. Apparently " Watching Christmas adverts on mobile is not nice ", this is the comment of the users listened to on the topic. This is truly paradoxical but the trend is confirmed by the data relating to the time spent on mobile by users: according to eMarketer statistics , consumers currently spend approximately 2 hours and 40 minutes a day on their mobile phones for unrelated reasons. voices, while they spend around 3 hours and six minutes in front of the TV for the same type of activity.