Post by account_disabled on Mar 16, 2024 3:44:56 GMT
Why Inbound Marketing? The idea of convincing the customer through added value rather than advertising intrusion comes from marketer Peter F. Drucker. He wrote that “the goal of marketing is to know and understand the customer, so much to him and sells itself.” And concluded with this sentence where the whole spirit of Inbound resides: “Ideally, marketing work should lead to a customer who is ready to buy.
All one would then have to do is make the product or service available. » inbound-marketing- One might believe that the development of the BTB Directory Internet served as a breeding ground for inbound marketing. According to oneGE Capital Retail Bank study, in , % of Internet users inquired about a product or service before purchasing, an increase of % compared to . Among them, % made their final purchase in store.
Suffice to say that consumers have become proactive: they spend on averagedays finding information before making a major purchase vehicle, travel, accommodation, etc.. Even more interesting: % of them start by consulting search engines to gather information and read customer reviews before going to the website of the company or brand they are targeting! Inbound marketing is quite simply the best way to be where Internet users carry out their searches on Google, Bing and others, to show them that your product/service corresponds perfectly to them, and to ensure that the work of marketing results in a customer ready to buy, to use the words of Peter F.
All one would then have to do is make the product or service available. » inbound-marketing- One might believe that the development of the BTB Directory Internet served as a breeding ground for inbound marketing. According to oneGE Capital Retail Bank study, in , % of Internet users inquired about a product or service before purchasing, an increase of % compared to . Among them, % made their final purchase in store.
Suffice to say that consumers have become proactive: they spend on averagedays finding information before making a major purchase vehicle, travel, accommodation, etc.. Even more interesting: % of them start by consulting search engines to gather information and read customer reviews before going to the website of the company or brand they are targeting! Inbound marketing is quite simply the best way to be where Internet users carry out their searches on Google, Bing and others, to show them that your product/service corresponds perfectly to them, and to ensure that the work of marketing results in a customer ready to buy, to use the words of Peter F.