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Post by account_disabled on Dec 4, 2023 10:06:05 GMT
What is SEM? Search Engine Marketing or SEM is marketing through search engines or various Search Engines such as Google, Yahoo, Bing, etc. in order to get the website to be on the top search pages and on the first page through "buying advertising" By means of bidding on search terms on the advertising tools of that Search Engine. Sample picture of doing SEM For example, if we own a men's fashion clothing brand and want to do SEM in order for our website to be displayed at the top after people search for the term. For “men's fashion clothing” through Google, we need to buy Special Data advertising by bidding on search terms. “Men's fashion clothing” through the Google Ads tool with other competitors in order for our website to be displayed in the best search positions, etc. This means that doing SEM requires advertising expenses in order to reach the customers we want. Found our website first after searching. When we get here, we start to wonder, right? When we search and find many different websites, all of them have to spend money on advertising, right?. The answer is "no." We can make our website rank at the top of search results through SEO or Search Engine Opimization. is marketing through search engines that “No advertising costs” but will rely on other techniques such as using keywords. Adjusting the website format so that the Search Engine system views what we offer as reliable and meets the needs of searchers through various evaluation criteria set by Search Engine, which requires a lot of expertise and time.
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