Post by account_disabled on Dec 30, 2023 5:27:39 GMT
Actress and comedian Amy Schumer will be the star of the spot that Hellmann's has developed to capture the attention of the millions of viewers who will watch the Super Bowl on February 7 , one of the most anticipated sporting events of the year. This has been revealed by the Unilever brand in a teaser of just 15 seconds. In this brief spot, Amy Schumer enters a refrigerator full of jars of the brand's mayonnaise . The question that assails the audience is, what is on the other side of the refrigerator? The last image we see is the shadow of the protagonist, who has grown enormous wings.
If you do not display the embedded video correctly, click here . Hellmann's Super Bowl ad will focus on a problem that the brand believes is crucial to address: food waste , as explained by Benjamin Crooksenior, director Phone Number List of dressings and condiments at Unilever in North America, and reported by Adweek . This piece will encourage consumers to use creativity to take advantage of the ingredients of all kinds that they have at home so that they do not end up in the trash . The goal is to position Hellmann's as a "secret weapon to inspire consumers to try, not waste."
On the other hand, it should be noted that this spot comes at a time of growth in sales of different sauces and condiments as a result of the pandemic, as consumers spend more time at home. According to data from Euromonitor International collected by the media, in 2020 Americans spent $2.1 billion on mayonnaise, 16% more than the previous year. This Hellmann's ad, the brand's first for the Big Game, lasts 30 seconds and is signed by agency Wunderman Thompson .
If you do not display the embedded video correctly, click here . Hellmann's Super Bowl ad will focus on a problem that the brand believes is crucial to address: food waste , as explained by Benjamin Crooksenior, director Phone Number List of dressings and condiments at Unilever in North America, and reported by Adweek . This piece will encourage consumers to use creativity to take advantage of the ingredients of all kinds that they have at home so that they do not end up in the trash . The goal is to position Hellmann's as a "secret weapon to inspire consumers to try, not waste."
On the other hand, it should be noted that this spot comes at a time of growth in sales of different sauces and condiments as a result of the pandemic, as consumers spend more time at home. According to data from Euromonitor International collected by the media, in 2020 Americans spent $2.1 billion on mayonnaise, 16% more than the previous year. This Hellmann's ad, the brand's first for the Big Game, lasts 30 seconds and is signed by agency Wunderman Thompson .